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From the Desk Of B. Robert

“This cultural convergence into Digital media requires the knowledge and understanding to use or operate the medium. A large number of consumers, professionals, students, and teachers currently, do not possess the education that professionals require to be competitive in the digital arena.”

Digital Information is in fact binary digital data presenting itself as text, images or moving images.

As noted in the Wikipedia, the sequence of digital code “0100 0001? is interpreted as the decimal number 65, the hexadecimal number 41 or the glyph “A”.

Stated by the Florida’s digital media industry association, Digital Media Alliance Florida; “the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education.”

Digital Data can be used in the same compression for a text file or an image file or a sound file. The foundations of digital information are described in digital signal processing.

Removing the technical details from how digital media operates and simply providing the actual devices and or equipment including services present a clearer understanding

The following is a list of examples for Digital Media:

• Internet
• Digital video
• Digital television
• Digital Camera
• Cell phones
• Compact disc
• e-book
• Mini disc
• Medical Devices
• Video games

There is a greater need than in years prior for the study of Digital Media.

Society and our social structure have soared light years ahead of Information Technology.

This cultural convergence into Digital media requires the knowledge and understanding to use or operate the medium. A large number of consumers, professionals, students, and teachers currently, do not possess the education that professionals require to be competitive in the digital arena.

The Digital Divide Grows Wider

Educational including Government agendas are recognizing the need to create academic and training programs that can meet societal goals.

Generations to come will be better informed in digital media spheres. There will be more digital media programs offered across communities, schools and universities in communication, art, business, computer programming, gaming and instructional technology.

However, currently we are reaching a generation impact from the ‘Baby Boomers’ and currently experience older age groups that are not as frequent of users in the Digital Media cultural environment. It is not only the poor and lower income general population that is unfamiliar with Digital Media and its cutting edge capabilities.

Therefore, in the next few years we will realize a greater number of baby boomers between the ages of 44 and 63 in addition to the older population who may not be able to evolve at a pace necessary to earn a significance supportive income.

The Wikipedia notes “In 2004, the UK baby boomers held 80% of the UK’s wealth and bought 80% of all top of the range cars, 80% of cruises and 50% of skincare products.^[13]

This could bring about an ill positioned movement into prosperous future years.

It could also mean that baby boomers aging 44 and over will not qualify for positions in the cultural environment such as professional and managerial positions, creating, processing and delivering information across a variety of digital platforms.

Positions as Web content managers, communication directors, intranet managers, electronic publishers, creative directors, multimedia designers and project managers.

There becomes a “critical link” among the chain of specialists in writing, design, programming and marketing now required to produce effective multimedia products.

The future could be a rude awakening to those that have refuted and disapproved of the technological empire being built since 1945 and earlier.

It would now be time to evaluate your own awareness of what the future has in store for you!

To be continued…..